After fashion and lifestyle retail, Delhi Duty Free Services (DDFS) is testing the waters with skincare and personal care products. The company, which has collaborated with at least five international cosmetic brands, has said it is looking to capture a slice of the travel retail market with its experiential promotions.
According to Mr. Abhijit Das, Head - Marketing, DDF, said, "Cosmetics as a range are popular internationally at duty-frees. Make-up and skincare is one of the most promising categories for Delhi Duty Free as more and more Indian travellers now are looking forward to international brands and experiences. We have collaborated with international brands to provide a touch-and-feel experience".