A number of villages in and around Rajam produce sugarcane and supply the same to GMR sugar factory. The Cane Extension programme was started in April 2004 for the benefit of these villages.
- To facilitate the overall development of villages through active use of village volunteers.
- To develop leadership quality in youth of the villages.
To initiate activities, 25 volunteers were selected from these villages to work for the programme. Free homeopathy snakebite medicines were distributed to the villagers. Since then with the help of around 400 volunteers, a number of activities have been carried out for the overall development of more than 1000 sugarcane villages in and around Rajam,
Regular health camps are conducted for these villages. Youth leadership training programmes are organised with the purpose of developing leadership skills amongst youth. Other than regular programmes, emergency relief initiatives are also undertaken. For instance during floods in Rajam in 2006, clothes, uniforms, books, tool kits, food material and bamboo sticks were distributed to affected families as part of this programme..
The active involvement of youth across the villages is the major achievement of this programme. 400 youth working as volunteers have come forward to serve their communities voluntarily.